NEA Audience Research

 Audience Research

The target audience for my health and wellness magazine is '16-25 year olds' as stated in the OCR brief, primarily from a middle to upper socio-economic background. This demographic is typical highly engaged with digital media and values both aesthetic appeal and meaningful content. 

In terms of the demographic, my audience is likely to be students or young adults/ professionals with disposable income to spend on lifestyle products such as skincare, wellness items and a gym membership. They are likely to be socially aware and interested in their self-improvement. It is likely this audience values:

• Health and wellbeing (physical and mental)
• Social media trends (fitness influencers and wellness routines)
• Personal identity and self-expression 
• Aesthetic appeal of 'perfect' lifestyle (clean eating, mindfulness and a huge gym and fitness culture)

This demographic engages heavily with platforms such as Instagram, TikTok and YouTube (social media) where health trends are promoted through influencers. This means my magazine must be visually appealing and 'shareable' to promote a lifestyle. To relate to the brief, I will ensure my magazine:

• Use modern, clean design
• Includes topics like mental health, fitness, nutrition and lifestyle
• Uses inclusive representation to reflect a diverse audience

To better understand my target audience, I will conduct a market research survey