With creating my school poster advert for Southend High School for Girls, I used photoshop to edit images and put them into my desired composition so that the central student is the key focal point symbolising aspiration and engagement with learning. The large pink folder acts as a visual metaphor for 'turning pages' and 'shaping futures' reinforcing the slogan that I positioned to create a sense of movement and progression. I incorporated the school's rest and branding colours of the iconic green to maintain a visual identity ensuring the poster is recognisable for the school. The clean serif font was chosen for its academic connotations enhancing the professional tone of the advert. I chose to contrast the green colour of the blazer with the same pink as the folder by using tools in Photoshop to pinpoint the exact colour. Overall, I think my advert works well to represent the school as aspirational and focused on the future while also being eye-catching.
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