YSL PERFUME BEAUTY ADVERT

For this advertisement poster task, I created a high-end advert for the YSL Libre perfume using Photoshop. My aim was to replicate the brand image of luxury and sophistication. I used my own photograph of my perfume bottle hence the half full but this also creates a sense of movement and use as people love the product so much. I placed it in the centre of the advert for it to act as the main focus and dominant signifier. The gold accents of the bottle and the signature YSL logo helped connotate premium quality. 

I selected a marble background to reinforce themes of elegance and timelessness which are typical symbolic codes within luxury branding. Typography was chosen to mirror the brands minimalist but bold aesthetic using clean sans-serif font to maintain brand recognition. I also incorporated conventional anchorage text such as the perfume name LIBRE and the tagline reinforcing 'freedom' which aligns the products narrative in real campaigns suggesting luxury lifestyle associated with those who buy the perfume. 

Throughout the editing process, I adjusted lighting, contrast and saturation to enhance the product's visual appeal and created an aspirational look. Overall, the advert uses visual codes, iconic brand and persuasive conventions to construct a sense of luxury and desirability which aligns with YSL's existing brand identity.