YSL PERFUME BEAUTY ADVERT

For this advertisement poster task, I created a high-end advert for the YSL Libre perfume using Photoshop. My aim was to replicate the brand image of luxury and sophistication. I used my own photograph of my perfume bottle hence the half full but this also creates a sense of movement and use as people love the product so much. I placed it in the centre of the advert for it to act as the main focus and dominant signifier. The gold accents of the bottle and the signature YSL logo helped connotate premium quality. 

I selected a marble background to reinforce themes of elegance and timelessness which are typical symbolic codes within luxury branding. Typography was chosen to mirror the brands minimalist but bold aesthetic using clean sans-serif font to maintain brand recognition. I also incorporated conventional anchorage text such as the perfume name LIBRE and the tagline reinforcing 'freedom' which aligns the products narrative in real campaigns suggesting luxury lifestyle associated with those who buy the perfume. 

Throughout the editing process, I adjusted lighting, contrast and saturation to enhance the product's visual appeal and created an aspirational look. Overall, the advert uses visual codes, iconic brand and persuasive conventions to construct a sense of luxury and desirability which aligns with YSL's existing brand identity. 
 

Southend High School for Girls Advertisement Poster

With creating my school poster advert for Southend High School for Girls, I used photoshop to edit images and put them into my desired composition so that the central student is the key focal point symbolising aspiration and engagement with learning. The large pink folder acts as a visual metaphor for 'turning pages' and 'shaping futures' reinforcing the slogan that I positioned to create a sense of movement and progression. I incorporated the school's rest and branding colours of the iconic green to maintain a visual identity ensuring the poster is recognisable for the school. The clean serif font was chosen for its academic connotations enhancing the professional tone of the advert. I chose to contrast the green colour of the blazer with the same pink as the folder by using tools in Photoshop to pinpoint the exact colour. Overall, I think my advert works well to represent the school as aspirational and focused on the future while also being eye-catching.